JOB TITLE : Ad Operations Manager
Knowledge & Skills Required:
● Knowledge of Programmatic (in-depth SSP knowledge is preferable)
● 5+ years of Digital experience is a must
● Excellent oral and written communication skills including extensive client-facing / public presentations
experience.
Main Duties & Responsibilities:
● Take ownership of all the live / future and paused campaigns.
● Manage issues and time for overall Account Management, creative, and adops.
● Take ownership of maintaining margins on all campaigns as discussed with Management
● Share campaign learnings for every campaign with clients
● Improve existing reporting structure
● Ownership of forming new partnerships on supply-side in coordination with Management and Sales teams
● Ownership of Programmatic Setup and creating a team for Publisher Management
● Constant contact with existing partners to manage expectations as well as understand new offerings and
product updates.
● Make sure SOP is constantly evolving and being followed.
● Coordinate with external AM for reactive proposals and follow-ups.
● Lead proactive pitches with the help of Sales.
● Keep Media kit and other marketing materials up to date.
● Create and improvise on-site list, existing/new decks, and templates.
● New process setup and documentation.
● Bring in new partners to buy inventory from as and when needed.
● Empower sales by providing them updates of our current capabilities on what to sell and what not to.
● Manage and best instruct AM / Operations team in campaign setups and executions.
● Providing overall available inventory updates on a monthly basis.
● Take part in client meetings along with sales as and when needed.
● Weekly summary every start of the week for the previous week (incoming bookings, proposals, and live
campaigns)
● Perform weekly / monthly upsells and cross-sells.
● Coordinate with Billing and Finance.